Last summer, we wrote about the Safer Roads Fund which has been made available to improve the 50 most dangerous stretches of ‘A’ roads in England.
The Safer Roads Fund could prevent 1,450 deaths and serious injuries on our road network over the coming years. That is a powerful statistic; life-changing for those families whose loved ones could now be saved.
If you are an authority working to improve road safety in your area, how will you best achieve this?
We recommend early planning and engagement with suppliers, such as those available through our Traffic Management Technology 2 agreement. We also suggest speaking with other authorities to share experience and best practice. As always, we are here to help you with this and provide advice and support while you plan your engagement.
You could also think about how you could come up with innovative solutions, as sometimes it takes off the wall thinking to achieve the biggest impact. This style of thinking has been the approach of the state of Iowa who are using variable messaging signs to publish witty, thought-provoking safety messages to improve their road safety. Messages such as “May the 4th be with you, text I will not”! Or the equally catchy “Who ya gonna call? Nobody you’re driving.”
This style of message can make drivers think, and as the content is humorous, they will be more likely to remember the message. Safety campaigns using variable message signs are showing the potential to reduce crashes by as much as 9%. More research is underway but any reduction is gratefully received.
For more about what Iowa have done, please read the article in January’s edition of Traffic Technology International (on page 52-59).
How can we help?
Here at CCS, our commercial arrangements align with the Safer Roads Fund, meaning we can help you improve the most dangerous stretches of road. Variable message signs, lighting, pedestrian crossings, traffic signals, average speed cameras and road safety studies are all in scope of our Traffic Management Technology 2 agreement.
If you would like to find out more about how we can help you, please get in touch.