Crown Commercial Service

How charities can save on their media buying requirements using CCS

Charities spent an estimated £458.8 million on advertising in 2015/16*, making it a huge area of marketing to create awareness of their causes and raise funds.

Achieving value for money when buying advertising space is vital, and our Media Buying (RM1051) framework has helped to deliver exceptional discounts against the market average price for our customers over the last 2 years. Ebiquity, an independent third party media auditor has externally validated this and they rate our framework performance as being in the top 10% for UK media buying.

The framework covers media planning and buying, and is open to all public and third sector organisations including charities. The single supplier on the framework, Carat, combines media buying across sectors to secure best value deals. Media space can be bought regionally, nationally and internationally for all online and offline channels.

Do you have a media buying requirement? For more information about how to access the framework and the services the supplier can provide, visit the Media Buying (RM1051) framework page or get in touch.

The current framework ends in November 2018 and so we are currently developing a new framework and we want this to meet the needs of all potential users across the public sector.

Market engagement is underway and to help us with this, we would love to hear from you if you currently have or may in the future require any media buying and advertising services – please get in touch stating ‘media buying’ in the comments box.

*Figures from the market research firm Nielsen

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